Fans waited and waited for a new album, time passed by, the years passed ever so slowly and the tweets were endless and finally Closer To The Truth was released… Debuting at number 4, Closer to the Truth – Cher’s 25th studio album – was her highest-charting UK release in more than two decades. Back in the US, it was her highest-charting solo album ever, selling 63,000 copies in its first week and peaking at No 3. So why did momentum just seem to STOP, no new proper music videos, no promotions while CTTT continued to fall down the charts? Well Cher has now lashed out at Warner Bros treatment of her new album Closer To The Truth. Warner Bros have simply failed to back Closer To The Truth without any serious promotional campaign or strategy. Closer To The Truth clearly did not flop, but Warner Bros promotions or lack of failed miserably. The only videos we saw after the lackluster Woman’s World music video was the simple lyric video for I Hope You Find It and the horrendously bad lyric videos for “Take It Like a Man”, all pushed by Warner Bros to zero effect.
“It’s true [Warner Brothers] hasn’t got a Great Deal of Interest In My CD,” Cher wrote on twitter. “Not ALL [the staff], THERE R HARD WORKING ADORABLE PPL. But Decision Makers Don’t Seem 2Care That Much.”
In what some critics claim a masterpiece and some of Cher’s best work to date, some countries around the world would not even realize Cher has a new album, with no advertisements, press, posters, zero promotions from Warner Bros records. The album simply relied on Cher’s star power appearances on US TV and in Europe without any follow up promos from Warner Bros. This record company is clearly disrespecting a LIVING LEGEND and offending her fan base by refusing to promote her.
Closer to the Truth has notched two hit singles on Billboard’s Dance Club Songs chart: “Woman’s World” hit No. 1 last year, and “Take It Like a Man” recently peaked at No. 2 for two weeks.
Cher has little time to worry, preparing for her upcoming Dressed to Kill concert tour, which kicks off on Mar. 22 in Phoenix. Cher Tickets are selling like hotcakes and the tour will be her first since her successful Farewell Tour, which circled the globe from 2002 through 2005. Cher has also declared “It’s Ok YHSTLOM” (You Haven’t Seen The Last of Me) in a tweet, hopefully next time it will be with a new label.
What is your opinion of how Closer To The Truth has been treated and promoted by Warner Bros?