Reinert K. Olsen (34) aka Ray Kay will be the director of Cher’s music video for Woman’s World due to commence shooting 22nd January 2013. With a large crew and cast on board this will be one of Cher’s biggest music video productions ever! Ray Kay is responsible for some extremely successful music videos including Lady Gaga’s “Poker Face”, Justin Bieber “Baby” and Britney Spear’s “Till The World Ends”. Other major artists Ray Kay has worked with include Beyonce, Steven Tyler, Diddy, Enrique Iglesias, Cheryl Cole, Willow Smith, James Blunt, Gloria Estefan and more. He has won numerous music video awards, including MTV Awards. All in all, Ray Kay’s music videos have been viewed more than 1 Billion times on YouTube, and his music video for Justin Bieber “Baby” is the most viewed video ever, of any kind, on YouTube, with over 650 Million views.
After an 11 year break from her last studio album Cher will be making a huge comeback to the music scene and in a big way. ”The song is cool and it is really fun to work with Cher on camera. She is an icon, so this doesn’t happen every day. I have dug through many Sonny and Cher songs from the 60′s. There are not many artists who have been at it for 50 years”, says Reinert K. Olsen.
“This will be an artistic video, which has a very positive and universal message. Fine details need to be kept secret, so I can not say much more than that”, says 34-year-old. Girlfriend of Reinert K. Olsen, Cathrine Haave, has scored a role in the music video as well. Ray Kay further commented to a Norwegian newspaper “This weekend I worked with Cher and her stylists to plan the styling. I got to know Cher and became acquainted with her. I have incredibly good impression of her, and will help on the production of this video. This will be special”