Cher to release Eau de Couture Fragrance Fall 2019


Cher Perfume
Cher celebrated her 73rd birthday on Monday by giving a gift to her fans.

The diva announced that she will be releasing her first fragrance since her “Uninhibited” scent was discontinued in 1987.

The pop icon is partnering with multi-brand e-commerce platform ScentBeauty on the new perfume, called Eau de Couture by Cher..

“I have worked on this fragrance for the last four years,” the “Strong Enough” singer said in a press release announcing the launch. “It is a labor of love and I am especially happy to announce this the day after my birthday. This too is a milestone in my career as an artist. It completely expresses who I am, and I wear it every day. I know there are people who don’t want to have anything on them, but I cannot even go to that place.”

She went on to describe the perfume, which will have notes of bergamot, neroli, jasmine and vetiver, as “a genderless scent. I made it for people who love perfume and want to smell good and for people who feel that it’s part of who they are.”

Added the star: “I like vanilla. It’s very touchy-feely. It makes you want to hold yourself.”

Eau de Couture by Cher is slated to be released in late fall 2019.

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