Cher’s hugely successful Dressed To Kill Tour has provided a much need lift of her 2013 studio album Closer to the Truth to re-enter the Billboard 200 nearly a year after its original release. Originally debuted at No. 3 last September, Closer to the Truth provided the ageless diva her highest-charting solo album ever.
According to Billboard.com, the Goddess of Pop’s 25th studio album has enjoyed a jump in sales of a 125 percent, which has propelled it back onto the charts at No. 70. The sudden boost has been attributed to a recent e-mail reminder sent to fans who ordered album bundle packages when they purchased Cher D2K concert tickets. The concert ticket bundle package is a fairly recent marketing tool, which has been used with great success by other big name acts like Bon Jovi and Tom Petty and The Heartbreakers. Only albums that are redeemed by the consumer count as a sale, which also helps accounts for the belated sales leap.
Billboard recently predicted Cher’s D2K Tour is on its way to becoming the top grossing tour of 2014. The first leg of the ageless pop diva’s D2K North American tour ended July 11 and has already grossed nearly $55 million.
The “Believe” hitmaker extended her farewell run into November. Currently on hiatus, the next round of dates kick off Sept. 11 in Albany, New York, at Times Union Center and wrap up Nov. 3 in Wichita, Kansas, at Intrust Bank Arena. Canadian stops on the upcoming run include two new shows on Oct. 24 – Oct. 25 at Toronto’s Air Canada Centre. For more information, check out AXS.com. Cher will continue her tour and take it worldwide in 2015.
Did you know? Cher sold out all 49 D2K shows on the initial run and grossed $54.9 million. The tour has attracted a total of 610,812 attendees thus far and earned its largest gross on May 25 in Las Vegas at the MGM Grand Garden Arena ($1.75 million).
Source – Billboard